Kleenex logo: They nailed it.

We bought a vintage dresser this weekend and one of the drawers contained this perfectly conserved packet of tissue. How lovely is that lettering?! Warm, casual, even soft (like a tissue!).


They’ve since beefed up the script, but it doesn’t have the same charm. It’s stillgot a friendliness to it, but they’ve certainly knocked the ’60s’ right out of it. I suppose that’s what has to be done to make it in the competitive tissue market.

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One response to “Kleenex logo: They nailed it.

  1. Wow….how interesting! I liked the older logo much more….

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